Terms of Service

Leads Peer· Last updated: 27 June 2026

These Terms of Service (the “Terms”) govern access to and use of the Leads Peer WhatsApp Business platform and related websites, dashboards, and APIs (collectively, the “Service”), operated by Leads Peer (“Leads Peer”, “we”, “us”, “our”).

By creating an account, connecting a WhatsApp Business Account through us, or otherwise using the Service, you (“Customer”, “you”) agree to be bound by these Terms. If you are accepting these Terms on behalf of an organisation, you represent that you have authority to bind that organisation, and “you” refers to that organisation.

If you do not agree to these Terms, do not use the Service.

1. The Service

Leads Peer operates as a Meta Tech Provider. The Service enables business customers to operate AI-assisted customer support, ordering, and booking conversations on WhatsApp through Meta’s WhatsApp Business Cloud API. Each business customer connects its own WhatsApp Business Account (“WABA”) through Meta’s Embedded Signup. Leads Peer does not own the customer’s WABA.

The Service includes:

• Onboarding via Meta Embedded Signup and storage of credentials necessary to operate the Customer’s WABA on the Customer’s behalf.
• Receipt of inbound WhatsApp messages, AI-assisted reply generation grounded in Customer-supplied knowledge content, and outbound delivery via the WhatsApp Business Cloud API.
• A web dashboard for Customer operators to manage agent configuration, knowledge content, templates, and human-handoff conversations.

2. Accounts and eligibility

• You must be at least 18 years old and legally capable of entering into a contract to use the Service.
• You must provide accurate and complete account information and keep it up to date.
• You are responsible for all activity under your account and for safeguarding your credentials. Notify us immediately of any suspected unauthorised access.
• You are responsible for ensuring that each of your operators who accesses the Service is authorised to do so and complies with these Terms.

3. Customer responsibilities and the WhatsApp relationship

• You retain ownership of your WABA and are the controller of personal data exchanged with your end customers. Leads Peer acts as a processor of that data on your behalf.
• You are responsible for paying Meta directly for WhatsApp messaging usage. Leads Peer does not resell Meta messaging and is not financially liable for your WhatsApp usage.
• You are responsible for complying with Meta’s WhatsApp Business Platform policies, including but not limited to the WhatsApp Business Messaging Policy and Meta’s policy on AI-generated content. You must operate the Service as a scoped business service (for example, customer support, bookings, orders), not as a general-purpose chatbot.
• You are responsible for the content you upload to the Service (knowledge documents, templates, agent persona and scope), and for the content your operators send through the Service.
• You must obtain any consent required by applicable law from your end customers for the processing described in our Privacy Policy.

4. Acceptable use

You agree not to use the Service to:

• Send spam, bulk unsolicited messages, or otherwise violate WhatsApp’s anti-spam policies.
• Send content that is unlawful, harassing, defamatory, hateful, fraudulent, or that violates intellectual property or privacy rights.
• Operate a general-purpose AI assistant on the WhatsApp Business Platform.
• Attempt to circumvent message rate limits, the 24-hour customer service window, template approval requirements, or other platform controls.
• Probe, scan, or test the vulnerability of the Service or attempt to gain unauthorised access to any system or account.
• Reverse engineer, decompile, or attempt to derive the source code of the Service, except where such restriction is prohibited by law.
• Use the Service to build a competing product, or to train AI models on the Service’s outputs.
• Use the Service in any way that violates applicable law or any third-party terms (including Meta’s).

We may suspend or terminate access to the Service if we reasonably believe you are violating this section.

5. AI-generated content

• The Service uses large language models (currently OpenAI’s API) to generate replies grounded in your uploaded knowledge content. AI outputs may be inaccurate, incomplete, or otherwise not fit for a particular purpose. You are responsible for reviewing your agent configuration, knowledge content, and the behaviour of your deployed agent.
• The agent is configured to stay scoped to the business domain you declare. If you change your agent’s scope or knowledge, you are responsible for the resulting behaviour.
• Leads Peer does not warrant that AI-generated replies will be free of error, and is not liable for decisions made by your end customers in reliance on those replies.

6. Fees and payment

If your subscription includes paid features, fees, billing cycle, and payment terms are specified in your order or subscription page. Fees are non-refundable except where required by law. Meta charges for WhatsApp message usage are billed by Meta directly to you and are not part of Leads Peer fees.

7. Customer content and licence

You retain all rights in the content you upload to the Service (“Customer Content”), including knowledge documents, templates, agent configuration, and the messages exchanged on your WhatsApp number.

You grant Leads Peer a worldwide, non-exclusive, royalty-free licence to host, process, transmit, display, and otherwise use Customer Content solely as needed to provide the Service to you, to comply with law, and to enforce these Terms.

We do not use Customer Content to train AI models. End customer messages are sent to our AI sub-processor for inference only.

8. Privacy and data protection

Our processing of personal data is described in our Privacy Policy, which is incorporated into these Terms by reference. Where required, the parties will enter into a Data Processing Agreement that governs Leads Peer’s processing of personal data on your behalf.

9. Service availability and changes

• We aim to provide a reliable Service but do not guarantee uninterrupted availability. The Service may be unavailable from time to time due to maintenance, third-party outages (including Meta or AI providers), or other factors.
• We may modify, suspend, or discontinue any part of the Service at any time. Where a change materially reduces the functionality available to active paid customers, we will use reasonable efforts to provide prior notice.

10. Third-party services

The Service relies on third-party platforms, including Meta (WhatsApp Business Cloud API) and our AI provider. Your use of those platforms is governed by their own terms. Leads Peer is not responsible for the acts, omissions, availability, or pricing of any third-party platform. Suspension or termination of a third-party service may affect your ability to use parts of our Service.

11. Suspension and termination

• You may stop using the Service at any time. Termination and data export procedures are described in our Privacy Policy.
• We may suspend or terminate your access immediately if you breach these Terms, if your use of the Service creates a legal, security, or reputational risk to Leads Peer or a third-party platform, if a third-party platform requires it, or if your account is inactive for a prolonged period.
• On termination, your right to use the Service ends. We will delete Customer Content within 30 days, subject to legal hold requirements, as described in the Privacy Policy.

12. Disclaimers

To the maximum extent permitted by law, the Service is provided “as is” and “as available”, without warranties of any kind, whether express, implied, or statutory, including any warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy of AI outputs, or uninterrupted availability. Leads Peer does not warrant that the Service will meet your requirements or be error-free.

13. Limitation of liability

To the maximum extent permitted by law:

• Leads Peer will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunities, arising out of or related to the Service or these Terms, even if advised of the possibility of such damages.
• Leads Peer’s aggregate liability arising out of or related to these Terms will not exceed the greater of (a) the fees paid by you to Leads Peer in the twelve months preceding the event giving rise to liability, or (b) one hundred United States dollars (USD 100).

Some jurisdictions do not allow the exclusion or limitation of certain damages. In those jurisdictions, the above limitations apply only to the extent permitted by law.

14. Indemnification

You will indemnify, defend, and hold harmless Leads Peer and its officers, employees, and agents from and against any claim, demand, loss, liability, or expense (including reasonable legal fees) arising out of or related to: (a) your Customer Content; (b) your use of the Service in violation of these Terms or applicable law; (c) your violation of any third-party right, including Meta’s WhatsApp policies; or (d) any dispute between you and an end customer.

15. Confidentiality

Each party may have access to non-public information of the other party (“Confidential Information”), including business plans, customer data, pricing, and technical information. Each party will protect the other’s Confidential Information using reasonable care, will use it only to perform under these Terms, and will not disclose it to third parties except as permitted in these Terms or with prior written consent.

16. Governing law and disputes

These Terms are governed by the laws of the Islamic Republic of Pakistan, without regard to conflict-of-laws principles. Any dispute arising out of or related to these Terms or the Service will be brought exclusively in the courts located in Lahore, Pakistan, and the parties consent to the personal jurisdiction of those courts.

Nothing in this section limits either party’s right to seek injunctive or equitable relief in any court of competent jurisdiction to protect its intellectual property or Confidential Information.

17. Changes to these Terms

We may update these Terms from time to time. The “Last updated” date at the top reflects the latest revision. Material changes will be communicated to business users by email or through the Service. Your continued use of the Service after a change becomes effective constitutes acceptance of the updated Terms.

18. Miscellaneous

• Entire agreement. These Terms, together with the Privacy Policy and any order or subscription page, constitute the entire agreement between you and Leads Peer regarding the Service and supersede any prior agreements on that subject.
• Severability. If any provision of these Terms is held unenforceable, the remaining provisions remain in effect.
• No waiver. Failure to enforce a provision is not a waiver of the right to enforce it later.
• Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
• Independent contractors. The parties are independent contractors. No agency, partnership, joint venture, or employment relationship is created by these Terms.
• Notices. Notices to Leads Peer must be sent to the contact address below. Notices to you may be sent to the email on your account or posted in the Service.

19. Contact